Sports Minister Gerry Sutcliffe has urged the rest of the Premier League to follow Sunderland's "fantastic" lead of £19 season tickets.
The Black Cats yesterday slashed prices for next season, and their kids-for-a-quid scheme applies to under-16s going with adult season-ticket holders.
Chairman Niall Quinn admits he felt a "moral responsibility" to cut prices for adults by as much as 15 per cent as the recession bites.
The cheapest adult season ticket will cost just £350 and with the concession for under 16s it means a parent and child can watch all the team's Premier League games at the Stadium of Light for just £369.
Top-price adult tickets have been cut from £525 to £465, OAPs get in for as little as £255, and under 22s for £235.
Quinn's move was welcomed by sports minister Sutcliffe, who declared: "I hope others will follow suit. Football has got to take into account the current economic climate when drawing up ticket prices for next season."
Advertisement - article continues below »
Quinn admits Sunderland could be "sacrificing income", but says it would be better filling the 48,000 capacity ground with cheaper seats, than having crowds of around 37,000 like this season.
Quinn said: "We understand the strains the credit crunch is placing on people's lives.
"We have a moral responsibility as a club and my hope is that by significantly reducing prices for everyone we can ensure our fans are able to keep supporting the club at a time when money is tight.
"At £1 a game for young seasonticket holders coming along with an adult we're doing everything we can to make following Sunderland economically possible."
Posts
No comments:
Post a Comment