Arsenal manager Arsene Wenger likened "mind games" between rival Premier League managers to advertising as he did his best to stay out of the row between Sir Alex Ferguson and Rafael Benitez.
Manchester United boss Ferguson accused Liverpool counterpart Benitez of "arrogance" and showing "contempt" following the Spaniard's reaction to seeing his side go 2-0 up against Blackburn Rovers at Anfield.
Benitez, whose Liverpool team will overtake champions United at the top of the Premier League if they get at least a draw against Arsenal at Anfield on Tuesday, has fired off several verbal volleys at Ferguson this season.
Wenger, who has had his fair share of run-ins with Ferguson and former Chelsea coach Jose Mourinho during his time in England, said here on Monday: "You want respect in the game, and we managers are responsible for it.
"I do not want to interfere in that more because I do not know what happened (between Ferguson and Benitez)," the Frenchman added.
"I believe it (mind games) was always something which was overrated a bit.
"But it is part of our environment and part of the media.
"You never know how much impact it has because it is impossible to measure.
"It is a little bit like advertising - it is needed but what impact it has on sales you never know. With mind games it's the same."
Wenger added: "I believe that it can sometimes have a negative impact rather than a positive impact.
"There is a rivalry there and I do not give too much importance to it."
Arsenal now appear secure in fourth place and seem all but assured of Champions League football next season but that is not enough for Wenger.
"We cannot be happy with only trying to remain fourth.
"We want to get closer to the top and have a good opportunity to come back to six points on Liverpool.
"Third place is important, second place is important and why not first? You never know.
"You do not want to have regrets."
Meanwhile, Wenger re-iterated his criticisms of the state of the Wembley pitch after the surface cut up again during both of the FA Cup semi-finals.
"You will never see a good football match on a bad pitch. It is like that," said Wenger.
"I just would think they should have to reconsider the whole structure of the pitch. At the moment they can re-lay it every three months and they will always have a bad pitch.
"It is not good enough for the Champions League Final, for the Olympic games, not for the semi-final of an FA Cup.
"Why? Because the first priority is that the pitch is good when you build a new stadium.
"If that is not right, the whole stadium is bad no matter how much money you spend."
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